How to run Offline Performance Marketing
There’s a few reasons why online marketing no longer is considered the silver bullet in customer acquisition (or was it ever?) - mostly it’s about significantly increased CPMs & CPCs (it’s getting crowded out there), the rise of Ad Blockers (25% of Germans and over 15% of Americans use those)...
Live Communication – How to plan successful live campaigns
Throughout the past decade, online marketing has become of vital importance in the marketing mix for companies of all sizes. The rise of Facebook, Google, LinkedIn and other online networks gave advertising platforms the chance to emerge where marketers could perfectly target their audience.