First-time customers are not only an important lever for long-term customer relationships in B2C. B2B companies should also invest in long-term customer care in order to create trust and increase sales. GRENKE, a B2B financial services provider offering leasing, banking, and factoring solutions, has effectively optimised customer loyalty through personalised After Sales print mailings. By […]
Great job on bringing in new customers through social media ads, SEO-optimized blogs, and more! Now, the focus shifts to turning these first-time buyers into loyal, repeat customers. Repeat business is key for revenue growth and sustaining your business. We’ll explore the concept of a second order push and how programmatic print can be a smart, budget-friendly strategy to drive repeat sales. Let’s get started!
One of the key tasks in customer relationship management is reactivation! But how does it actually work? In this article, we’ll answer everything you need to know on this topic.
Dive into the world of omni-channel marketing and discover the differences between cross-, multi- and omni-channel approaches. Find out how seamless integration across different touchpoints can improve the customer experience and what role direct mail play in this.
In 2024, everything revolves around optimisation, both in the digital and print sectors: from AI-supported tools, optimised measurability and data analysis to more sustainability and strong personalisation – with our 10 trends and practical tips, you’ll be ideally equipped for all challenges in the new year. 1. Personalisation with data from different systems Today’s corporate […]
We’ve joined LEIPA in their “Papinar” to talk about why letters, postcards, and more should be part of your cross-channel marketing strategy. In the traditional mindset, direct mail is not yet perceived as an agile performance channel that makes it possible to integrate direct mail seamlessly into the customer journey. In fact, data-driven and targeted […]
Today’s market is all about growth, and not just your own. Competition is also constantly growing. This makes it more difficult for many marketing teams to convince new customers of their offerings. More and more companies are therefore increasingly focussing on maintaining their existing customer relationships. “Once an online shop has crossed the threshold of […]
In recent years, the topic of sustainability has become increasingly important – and this influences how companies define their brand values and communicate with their customers. So if sustainability is part of your company’s mission, it’s definitely worth investing time and resources in a suitable marketing strategy. This not only fulfils your corporate social responsibility […]
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OMR Education Podcast – Direct Mail Automation as a high-performance marketing channel
Why companies should not underestimate Direct Mail as a powerful marketing channel for reactivation, customer retention, and increasing Customer Lifetime Value? Our CEO Martin Twellmeyer provided answers to this on the OMR Education Podcast. As the CEO of optilyz, he helps companies with the automation and personalization of their Direct Mail, achieving conversion rates from 4% upwards.