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Direct mail made easier, more systematic, and highly profitable

Enhance your direct mail marketing success like the most innovative companies in Europe

Direct Mail hero image

Leading companies trust optilyz

Save time and effort with optilyz



Upload your customer addresses and designs on the platform to create a new direct mail campaign in a few clicks.



Integrate optilyz into your CRM or marketing cloud to automate your recurring direct mail using an advanced customer segmentation.



Leverage our performance tracking toolset and apply systematic A/B testing to significantly increase your conversion rates.

Benefit from the high conversion rates
of direct mail with optilyz

9 - 10%

Source: Data & Marketing Association Response Rate Report 2015

Use optilyz to run direct mail as a profitable marketing channel

All direct mail campaigns in one place

Seamless booking of new campaigns

Effective automation of recurring campaigns

Easy optimization of future campaigns

Transparent and competitive pricing for all direct mail formats

Any volume for letters, postcards, self-mailers and catalogs

Complex combinations of multiple products

Smooth dispatch throughout Europe

Your total effort will be reduced by 80%

Immediate address cleaning during the data upload

Flexible product and price configuration

Direct design upload onto the platform

Your direct mail will achieve 30-70% higher conversion rates

Analytical tracking tool across entire direct mail process

Systematic A/B tests for formats, incentives and visuals

Targeted segmentation without additional effort

Use your existing customer data to automate your direct mail campaigns

Automation workflow integrations

If you work with a different system

We continuously work on further integrations. Contact us to learn when an integration with your Marketing Cloud/CRM will be available.

Our API is also open for anyone to directly integrate with optilyz.
Check our API documentation

Daniel Preuß - Outfittery

Daniel Preuß

„With optilyz we target the right customers with the right content at the right time. This has increased our direct mail conversion rates by over 200%. To benefit of this in the long run we leverage the optilyz direct mail platform.“
Christian Efendic - Contorion

Christian Efendic

„Thanks to the optilyz integration [...] our reactivation mailings are now just as automated as our email campaigns. This saves cost and time.“
Martin Berky - posterXXL

Martin Berky

„optilyz enabled us to introduce another powerful CRM performance channel. The easy integration into Emarsys is in line with our agile and scalable thinking and perfectly fits the way our organisation works.“
Florian Bonnet - HelloFresh

Florian Bonnet

„optilyz as the best-of-breed tool for European direct mail automation lets us run highly segmented campaigns with minimal setup effort.“
Florian Teufel - mymuesli

Florian Teufel

„Print is back and has evolved into an effective way to win back customers.“

Let us show you our solution free of charge and without obligations