Direct mail made easier, more systematic, and highly profitable
Enhance your direct mail marketing success like the most innovative companies in Europe
Leading companies trust optilyz
Save time and effort with optilyz
Upload your customer addresses and designs on the platform to create a new direct mail campaign in a few clicks.
Integrate optilyz into your CRM or marketing cloud to automate your recurring direct mail using an advanced customer segmentation.
Leverage our performance tracking toolset and apply systematic A/B testing to significantly increase your conversion rates.
Benefit from the high conversion rates
of direct mail with optilyz
Source: Data & Marketing Association Response Rate Report 2015
Use optilyz to run direct mail as a profitable marketing channel
All direct mail campaigns in one place
Seamless booking of new campaigns
Effective automation of recurring campaigns
Easy optimization of future campaigns
Transparent and competitive pricing for all direct mail formats
Any volume for letters, postcards, self-mailers and catalogs
Complex combinations of multiple products
Smooth dispatch throughout Europe
Your total effort will be reduced by 80%
Immediate address cleaning during the data upload
Flexible product and price configuration
Direct design upload onto the platform
Your direct mail will achieve 30-70% higher conversion rates
Analytical tracking tool across entire direct mail process
Systematic A/B tests for formats, incentives and visuals
Targeted segmentation without additional effort
Use your existing customer data to automate your direct mail campaigns
If you work with a different system
We continuously work on further integrations. Contact us to learn when an integration with your Marketing Cloud/CRM will be available.
Our API is also open for anyone to directly integrate with optilyz.
Check our API documentation
Adequately welcoming our new clients and impressing them along their customer journey is an essential element of the bloomon experience. optilyz enables us to reduce cost while minimizing the manual effort required to do so.
Christoph Kramer, Country Manager Germany bloomon
As a technology-driven company we put great emphasis on innovative concepts that generate optimal results. With optilyz we reduce effort and achieve maximum success via direct mailings, which we use just like email marketing.
Linda Kuniss, Field Marketing Manager Zendesk
optilyz has enabled us to add a customised and scalable physical touchpoint to our customer interaction. Their platform offers a vast range of advanced functionalities that have a major impact on our direct mail channel performance.
Benedikt Franke, Managing Director Helpling
The optilyz integration into CrossEngage enables us to automate our reactivation campaigns and run them just like our e-mail marketing. This saves us significant cost and time.
Christian Efendic, Team Lead CRM Contorion