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Direct mail made easier, more systematic, and highly profitable

Enhance your direct mail marketing success like the most innovative companies in Europe

Direct Mail hero image

Leading companies trust optilyz


Save time and effort with optilyz



Upload your customer addresses and designs on the platform to create a new direct mail campaign in a few clicks.



Integrate optilyz into your CRM or marketing cloud to automate your recurring direct mail using an advanced customer segmentation.



Leverage our performance tracking toolset and apply systematic A/B testing to significantly increase your conversion rates.

Benefit from the high conversion rates
of direct mail with optilyz

9 - 10%

Source: Data & Marketing Association Response Rate Report 2015

Use optilyz to run direct mail as a profitable marketing channel

All direct mail campaigns in one place

Seamless booking of new campaigns

Effective automation of recurring campaigns

Easy optimization of existing campaigns

Transparent and competitive pricing for all direct mail formats

Any volume for letters, postcards, self-mailers and catalogs

Complex combinations of multiple products

Smooth dispatch throughout Europe

Your total effort will be reduced by 80%

Immediate address cleaning during the data upload

Flexible product and price configuration

Direct design upload onto the platform

Your direct mail will achieve 30-70% higher conversion rates

Analytical tracking tool across entire direct mail process

Systematic A/B tests for formats, incentives and visuals

Targeted segmentation without additional effort

Use your existing customer data to automate your direct mail campaigns

Automation workflow integrations

If you work with a different system

We continuously work on further integrations. Contact us to learn when an integration with your Marketing Cloud/CRM will be available.

Our API is also open for anyone to directly integrate with optilyz.
Check our API documentation

Adequately welcoming our new clients and impressing them along their customer journey is an essential element of the bloomon experience. optilyz enables us to reduce cost while minimizing the manual effort required to do so.

Christoph Kramer, Country Manager Germany bloomon

As a technology-driven company we put great emphasis on innovative concepts that generate optimal results. With optilyz we reduce effort and achieve maximum success via direct mailings, which we use just like email marketing.

Linda Kuniss, Field Marketing Manager Zendesk

optilyz has enabled us to add a customised and scalable physical touchpoint to our customer interaction. Their platform offers a vast range of advanced functionalities that have a major impact on our direct mail channel performance.

Benedikt Franke, Managing Director Helpling

The optilyz integration into CrossEngage enables us to automate our reactivation campaigns and run them just like our e-mail marketing. This saves us significant cost and time.

Christian Efendic, Team Lead CRM Contorion

Let us show you our solution free of charge and without obligations