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Run direct mail just like
email marketing

Automate and optimize your direct mail marketing

Direct Mail hero image

Take advantage of the
benefits of optilyz



Create any kind of direct mail campaign in a few clicks while benefiting from advanced features and comprehensive quality control.



Easily integrate into your CRM or marketing cloud via API to create segmented, recurring campaigns with specific triggers, or as part of customer journeys.



Benefit from a comprehensive analytics toolset enabling performance tracking and systematic A/B testing, just like email marketing.

Average conversion rates make direct mail a performance driven marketing channel

9 - 10%

Source: Data & Marketing Association Response Rate Report 2015

  • Integration

    Easy integration
    into your systems

  • A/B Testing

    A/B testing
    and optimization

  • Formats

    All formats,
    all volumes

  • Setup

    Campaign setup
    in just a few clicks

  • Transparent and competitive pricing

    Transparent and
    competitive pricing

  • Quality

    quality control

Directly connect with Marketing Clouds and CRM systems to integrate direct mail into your marketing automation workflow

Automation workflow integrations

If you work with a different system

We continuously work on further integrations. Contact us to learn when an integration with your Marketing Cloud/CRM will be available.

Our API is also open for anyone to directly integrate with optilyz.
Check our API documentation

Adequately welcoming our new clients and impressing them along their customer journey is an essential element of the bloomon experience. optilyz enables us to reduce cost while minimizing the manual effort required to do so.

Christoph Kramer, Country Manager Germany bloomon

As a technology-driven company we put great emphasis on innovative concepts that generate optimal results. With optilyz we reduce effort and achieve maximum success via direct mailings, which we use just like email marketing.

Linda Kuniss, Field Marketing Manager Zendesk

optilyz has enabled us to add a customised and scalable physical touchpoint to our customer interaction. Their platform offers a vast range of advanced functionalities that have a major impact on our direct mail channel performance.

Benedikt Franke, Managing Director Helpling

The optilyz integration into CrossEngage enables us to automate our reactivation campaigns and run them just like our e-mail marketing. This saves us significant cost and time.

Christian Efendic, Team Lead CRM Contorion