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Privacy policy of optilyz GmbH

With this privacy policy statement, we would like to inform you about how we process personal-related data. We are aware of the relevance the processing of personal-related data has for users and therefore adhere to all applicable provisions of law. The protection of your privacy is of paramount importance to us. Thus, adherence to legal provisions concerning data protection for us is a matter of course.

Person responsible

optilyz GmbH („optilyz“ thereafter)
Neue Schönhauser Str. 19, 10178 Berlin

External data protection officer

ePrivacy GmbH

vertreten durch Prof. Dr. Christoph Bauer

Große Bleichen 21, 20354 Hamburg

You can contact our data protection officer at datenschutz@optilyz.com

Personal data

Personal data is any information about personal or material circumstances of an identified or identifiable person. This includes, but is not limited to, information such as your name, your home address or other postal address, your telephone number, or your email-address.

Legal basis

Your data is being processed based on the following legal foundations:

  • regarding information that you enter in forms etc., with your consent, GDPR 6 (1) lit. a

  • regarding services that you make use of, for the execution of a contract with you, GDPR 6 (1) lit. b

  • otherwise, especially, but not limited to, regarding statistical data and online-identifiers, based on legitimate interests, GDPR 6 (1) lit. f (see below)

Legitimate interests

Regarding the processing of your data, we engage in the following legitimate interests:

  • Improvement of our offers

  • Protection against abuse

  • Statistics

Data sources

If not otherwise stated, we receive the data directly from you (including via the devices used by you).

Storage period

We will store your data,

  • if you have agreed to data processing, up until you revoke your consent,

  • if we require the data for the execution of a contract, so long as the contractual relationship with you or legal retention periods are in effect,

  • if we use the data on the basis of legitimate interests, so long as your interest in the deletion or anonymization does not prevail.

Intended purposes

Personal data will be collected only then and to the extent and for the purpose for which you provide the data voluntarily, for example within the context of registration.

We use and store your personal data within the context of our services for the following purposes, only if you declared your explicit consent:

  • in the process of contacting us

  • in the process of newsletter subscription or un-subscription

Data protection

We have taken extensive technical and organizational measures to protect your data against potential hazards, such as unauthorized entry or access, unauthorized perusal, alteration, or deletion, as well as against lost, destruction, or abuse.

To protect your personal data against unauthorized access by third parties, we may secure the data transmissions via SSL-encryption. This is a standardized encryption method for online services, especially for the web.

Services of third parties

Use of Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States.

IP anonymization is activated on this website; thus Google will truncate/anonymize the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the USA. On behalf of the website provider, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage to the website provider. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to use the full functionality of this website.

Furthermore, you can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under https://tools.google.com/dlpage/gaoptout?hl=en-GB.

You can refuse the use of Google Analytics by clicking on the following link. An opt-out cookie will be set on the computer, which prevents the future collection of your data when visiting this website: Disable Google Analytics

Further information concerning the terms and conditions of use and data privacy can be found at http://www.google.com/analytics/terms/gb.html or at https://www.google.de/intl/en_uk/policies/. Please note that on this website, Google Analytics code is supplemented by “anonymizeIp” to ensure an anonymized collection of IP addresses (so called IP-masking).

Third party analytics tool „Inspectlet“ and „Hotjar“

The website uses technology from Inspectlet (http://www.inspectlet.com/) and Hotjar (http://www.hotjar.com/) through which data is collected and stored for marketing and optimization purposes and data use profiles are prepared under a pseudonym. Cookies may be used for this. The permission for data recording and storage may at any time be cancelled with on-going effect.

Social Networks

Linking to Facebook

This website uses social plugins (“plugins”) provided by the social network facebook.com, operated by Facebook Inc., 1601 S. California Avenue, Palo Alto, CA 94304, USA (“Facebook”). The plugins are identifiable by a Facebook logo or the notice “Facebook Social Plugin”. For a full list of all social plugins and their appearance please see https://developers.facebook.com/docs/plugins/.

When you visit a page of our website that contains a social plugin, your browser establishes a direct connection to Facebook servers. Facebook directly transfers the plugin content to your browser which embeds the latter into the website, enabling Facebook to receive information about your having accessed the respective page of our website. For this purpose, the internet address of the visited site (your IP address included) is transferred to a USA-based Facebook server where the data are stored. This occurs even if you do not have a Facebook account or are not logged into Facebook at the time.

If you are logged into Facebook, your visit can be linked to your Facebook account. If you interact with the plugins, for example by clicking “Like”, or entering a comment, the corresponding information is transmitted from your browser directly to Facebook and stored by it. The information can also be published on Facebook, and shown to your Facebook friends.

If you are a Facebook member and do not want Facebook to connect the data concerning your visit to this website with your member data already stored by Facebook, please log off Facebook before entering this website. You can also block Facebook social Plugins by using add-ons for your browser, like the “Facebook Blocker”.

For information on the purpose and scope of data collection by Facebook and how it is processed and used, as well as your rights in this respect and settings options for protecting your privacy please visit Facebook’s privacy policy https://www.facebook.com/about/privacy/.

Use of Twitter functions („Tweet-button“)

This website includes social plug-ins of the micro-blogging service Twitter, which are operated by Twitter Inc., 1355 Market St, Suite 900, San Francisco, CA 94103, USA (“Twitter”). The plug-ins are identified by a Twitter logo, for example, in the form of a blue “Twitter bird”. If you want further information about Twitter, the plug-ins and their purpose please visit: https://twitter.com/about/resources/buttons

When you access a page on this website which contains such a plug-in, your browser connects directly with Twitter’s servers. The content of the plug-in is transmitted directly by Twitter to your browser and included on the page. By this inclusion of the plug-ins, Twitter receives the information that your browser has called up the corresponding page of our website, even if you don’t have a Twitter profile or are not presently logged in to Twitter. This information (including your IP address), is transmitted by your browser directly to a Twitter server in the USA and then stored.

If you are logged in to Twitter, your visit to our website can be directly linked to your Twitter account. If you interact with the plug-ins, for example by activating the “Twitter” button, the corresponding information is also directly transmitted to a Twitter server and stored. The information is also published in your Twitter account and is shown to your contacts.

For information on the purpose and scope of the collection of data and the subsequent processing and use of the data by Twitter, as well as your corresponding rights and setting options for controlling privacy, please refer to the data protection instructions of Twitter: https://twitter.com/privacy

If you do not want Twitter to collect data via our websites and link them to your Twitter account, you must log out of Twitter before visiting our website. You can block the Twitter plug-ins with add-ons for your browser, for example with the script blocker “NoScript” (http://noscript.net)

Use of LinkedIn functions

This website uses plugins which are provided by LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA (“LinkedIn”) which can be identified by the LinkedIn logo of the “Share”-Button. If you access a page on our website that includes this plugin, your browser sets up a direct connection to LinkedIn’s servers. Thereby LinkedIn receives the information that you and your IP address have accessed this website. If you click on the LinkedIn „Share“-Button while you are logged into you LinkedIn account, you can link the content of this website on your LinkedIn-Profile which enables LinkedIn to allocate the visit to our website to your LinkedIn account. optilyz does not know the content of the data transferred to LinkedIn or how LinkedIn uses such data.

For information on the purpose and extent of data collection, the further processing and use of such data by LinkedIn, as well as your rights in this regard and your setting options for the protection of your privacy, please refer to LinkedIn’s privacy policy: https://www.linkedin.com/legal/privacy-policy

Rights of the affected persons

You have the right, in part under certain circumstances, to:

  • request information about the processing of your data,

  • correct your data,

  • have your data deleted or locked,

  • restrict the processing of your data,

  • object to the processing of your data,

  • receive your data in a transferable format and transmit it to third parties,

  • revoke your consent to the processing of your data for the future, and

  • complain to the competent supervisory authority about unlawful data processing.

Requirement or obligation to the provision of data

Unless not explicitly stated in the process of data collection, the provision of data is neither required nor compulsory.

As of


We reserve the right to change this privacy policy at any time with effect for the future.