Pro FIT program of
Investitionsbank Berlin & ERDF
optilyz is using funds from the Pro FIT program of Investitionsbank Berlin, working on a project to digitalise offline marketing. The project is co-financed by the European Regional Development Fund (ERDF).
Development of a platform for the systematic and optimized steering of offline marketing. optilyz transfers the best practices from online marketing to offline marketing in order to enable a data-driven optimization of the channel, such as booking, management, and optimization of campaigns on one platform.
Setup of a recommendation engine to support customers in setting up optimized offline marketing campaigns in an automated way.