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Pro FIT program of
Investitionsbank Berlin & ERDF

optilyz is using funds from the Pro FIT program of Investitionsbank Berlin, working on a project to digitalise offline marketing. The project is co-financed by the European Regional Development Fund (ERDF).

Project description

Development of a platform for the systematic and optimized steering of offline marketing. optilyz transfers the best practices from online marketing to offline marketing in order to enable a data-driven optimization of the channel, such as booking, management, and optimization of campaigns on one platform.

Project goal

Setup of a recommendation engine to support customers in setting up optimized offline marketing campaigns in an automated way.