January 4, 2018
optilyz is stepping up the direct mail game
Combine different mailing products to run even more successful direct mail campaigns! We’re excited to introduce our brand new booking funnel, a powerful way to create campaigns by combining different mail products into one envelope.
August 19, 2016
Live Communication – How to plan successful live campaigns
Throughout the past decade, online marketing has become of vital importance in the marketing mix for companies of all sizes. The rise of Facebook, Google, LinkedIn and other online networks gave advertising platforms the chance to emerge where marketers could perfectly target their audience.
March 16, 2016
How to run Offline Performance Marketing
There’s a few reasons why online marketing no longer is considered the silver bullet in customer acquisition (or was it ever?) - mostly it’s about significantly increased CPMs & CPCs (it’s getting crowded out there), the rise of Ad Blockers (25% of Germans and over 15% of Americans use those)...
Automated direct mail has been profitably and efficiently added to posterXXL´s cross-channel marketing
Leveraging automated direct mail and email to run profitable cross-channel campaigns
Adding print touchpoints into customer journeys